Buying
a Franchise or Business Package.
What
is a franchise?
The
term 'franchising' covers a variety of arrangements in
which the owner of of a product, process, service or even
just a name (in the terms of a celebrity) allows someone
else to use it in exchange for some payment.
It is a method of starting a business which minimizes
risk by using or emulating a tried and tested 'business
formula'. A contract is forged between 'the franchisor'
- (the organisation that supplies the franchise) and 'the
franchisee' - (the party that purchases the franchise).
The franchise package supplies most of the things that
one needs to launch the business successfully:- training,
licence to use franchise name, customer base, supplies
and raw materials, equipment, promotional material etc.
In
addition to a set-up fee, the franchisor may charge an
ongoing fee based on the percentage of sales or profits
of the business.
The
key point is that it should be a proven business system
that is offered - not merely the right to sell a product
or service.
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Comments
and Advice.
For
many people franchising is an excellent way of starting up in
business. It is in the franchisor's long term interest for you
to succeed and so there is often continuing support at hand,
unlike buying an exisiting or starting from scratch.
You may feel that the restrictions stipulated in a franchise
contract-with regards to your choice of suppliers, recruitment
policy or products- contradict the ethos of 'working for yourself'.
However, in the majority cases, these are in place to uphold
the franchise brand name and are part of a successful business
formula.
You may also find it painful to see a percentage of your hard
earned profits being diverted towards the franchisor. Again,
in most cases, the majority of this money is spent on advertising
/ marketing and benefits the group as a whole.
When considering a franchise, try to understand why they are
offering you the business in the first place. Very often, franchising
is an extremely quick low-risk method of expanding a successful
business across the world. The franchisee has the local knowledge
and takes on the majority of financial risk. In return the franchisor
is offering a successful business formula that has been proven
to work. But before you go ahead, ask yourself whether the support,
training, stock, experience and brand name justifies the investment
asked.
Watch out for companies that create franchises as an 'end product'.
Be aware that some companies use the term 'franchise' to describe
what is really a commission agency, network marketing opportunity
or other form of start-up.
Always thoroughly check the contract, you don't want to discover
three years down the line that your successful business has
to be sold back to the franchisor after they increase the cost
of your supplies to unreasonable levels, and at the same time
forbid you to seek a more competitive price.
Seek independent specialised legal and financial advice from
experts in the field. You may have to pay relatively high fees
for such a service but it could save a great deal of disappointment
in the future.
Don't expect to be able to change the franchise contract, it
is often a standardised format used across the network.
Before accepting the advice of a third party franchise 'broker'
be aware that they may not be entirely independent.
Be aware of the high level of investment or borrowing that you
may need to succeed, but don't overstretch yourself.
As
with every business start-up, you have to be careful.
Franchising
used to have a bad name but regulation in recent years has improved
the industry beyond recognition (in the UK at least). It is
now a very realistic method of starting up a long term successful
business.
Pros:
- You
are often investing in a tried, tested and successful business
formula.
- You
are gaining the benefit of a franchisor's experience and knowledge
thereby reducing the scope for mistakes. In particular you
are spared many of the administrative headaches associated
with setting up a business.
- In
many cases you will be taking advantage of the name and reputation
which has already been built up by the franchisor.
- On
many occasions the franchisor offers training and ongoing
support within the package.
- You
can benefit from the franchisor's activities in such areas
as advertising, marketing, research and development and you
can take advantage of their enhanced buying power.
- Many
high street banks see franchising a sound investment and are
more likely to lend more, and on better terms, than if you
were starting your business from scratch.
- A
properly tested and structured franchise system, offered by
a competent franchisor, offers more of a safety net than going
into business independently.
- You
do not necessarily need direct experience in your chosen area
so this can open up access to many types of business which
you may not have otherwise considered.
- If
you carry out your research properly, you should have a clear
idea of how you will be spending your time.
- As
with any form of self employment, you will be working for
your own future and not someone else's.
- It
is a well respected method of starting up in business.
Cons:
- Often
a percentage of your profits goes to the franchisor.
- You
are not entirely your own boss.
- Your
business practice may be restricted with regards to; choice
of suppliers, employment policy, customer base and territory
etc. You may find this frustrating.
- A
reasonable sized investment is required (ranging from about
£5,000 to £200,000).
- The
failure of a franchisor can leave the franchisee with a business
which is not as viable as an independent operation.
- If
the control of the franchise changes hands it could be for
the better, but it could be for the worst.
- You
are very much dependent upon the franchisor and other franchisees
to maintain the integrity of the brand. One bad apple can
adversely affect the whole network.
- You
may not be entitled to resell your franchise.
- Franchising
is a complex area with many sources of potential conflict
between the franchisor and franchisee, particularly regarding
the terms of the contract.
Source:
Startin Business
Advice starting
business in the UK businesses for sale, franchises for sale,
business finance, company formations, Metric Conversion Tables
and International Public Holidays
http://www.startinbusiness.co.uk
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